Saturday, June 1, 2013

News flash: One more trademark violation bites the dust

Anyone who manages a company's visual identity program will tell you, it's like playing a game of corporate whack-a-mole. Every time you settle one case of logo misuse, another two pop up.

I'm pleased to report that one such violator of the identity program I manage has decided to actually pay for their own image design, rather than steal one. (It didn't help that this particular violator happened to be a major financial donor to our athletic program!)

Here's my organization's logo:







Here's how the violator has been misusing it (on cows, no less!) for the last few years:


































Thankfully, the ranch has developed a new sign and logo and no longer needs to steal, er, borrow, ours in order to sell their products.